It's no question that video is one of the best ways to highlight your center on social media. Video lets your online audience get to know your center. A good video can get thousands of views or more.…

When you post for your child care center on Facebook, do you feel like you're talking to a void? Are you a little fed up putting work into your posts, just to see no results for your efforts? There's one huge thing to understand about Facebook (and many social media platforms) and that is called engagement. When you know how to engage with your audience, you actually start seeing results from your efforts.

You've probably noticed that Facebook is constantly testing and adding new features. It might drive some of you in the child care business crazy, as social media is sometimes the last thing to keep up on while running a very involved business day-to-day! Part of why I write this blog is to help you stay up to date with new features that are relevant to child care owners. This is one brand new (and free!) way to market your child care on social media. It just takes a little bit of know-how, which you can get from this step-by-step, and a dash of your time.

If parents are searching around for child care and have just learned about you, they will almost always Google your business name to find you. What they see immediately shapes their opinion of you, before they even ever call you or walk in the door. The Facebook page of your child care center, preschool, or early education center is one of the most visited online sites representing your business!

An event like an open house or a family fun day is a common way to invite families in your area to experience your child care center and possibly enroll with you. But how do you get the word out about your event? Social media can be an extremely effective tool for marketing your child care event or open house. Here are some common social media strategies I use with my child care clients to get more people to attend their event...

If you've been waiting for the right time of the year to run social media ads for your child care business, this is it! My clients are getting great enrollment results. Learn how to optimize your own ads from what we've learned.

Do parents ever message your child care business on Facebook asking about enrollment? Do you get mildly annoyed, wishing they would just call you or email you? Does it make you feel a little uncomfortable…

There's one important thing you should understand about engagement on social media. It's something I call the "Wave Effect" that happens with Facebook and Google search and riding the wave will save you…

I opened my email the other day and received the nicest email from a child care client about the social media ad campaigns I just ran to recruit employees for her child care business. She said, "I have…